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Why is Trader Joe’s hiding stuffed animals in its stores?

Why is Trader Joe’s hiding stuffed animals in its stores?

Why is Trader Joe’s hiding stuffed animals in its stores? Author: Tom Rayan  Source: Retail Wire  Last week, People magazine profiled Trader Joe’s practice of hiding stuffed animals in most of its stores for kids to find and earn prizes. The story came after an anonymous Trader Joe’s manager on an “Ask Me Anything” Reddit thread revealed that each store has a stuffed animal “hiding somewhere.” The manager elaborated, “It’s really just for kids to run around and find the missing animal, and they get a treat. Kids seem to LOVE it and parents go along with it, too.” Social media threads...

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Leveling up with embedded technologies

Leveling up with embedded technologies

Leveling up with embedded technologies Author: Audey Cash  Source: Retail Dive  The retail industry has demonstrated resiliency through many challenges over the years. News headlines often report on the bankruptcies of retailers and brick and mortar store closures, demonstrating a visible shift in how consumers are shopping for products.   Omnichannel strategies combine online with in-store channels, yielding a better experience that meets customers where they prefer to shop. It has been the chosen strategy for retailers aimed at surviving in the industry for years to come. A 2017 report indicates that 73% of shoppers use multiple channels for their shopping,...

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Retail Therapy: The retail Grinch who stole Christmas

Retail Therapy: The retail Grinch who stole Christmas

Retail Therapy: The retail Grinch who stole Christmas Author: Caroline Jansen  Source: Retail Dive  t's been another weird week in retail. Harrods limits Santa visits to the top 1%, Nutella flexes its hospitality muscles and beverage makers re-imagine the drink of the season.  This, and more, in this week's retail therapy. How Harrods stole Christmas The holiday season is rooted in tradition. For some, that means going Black Friday shopping with the family in the early hours of dawn. Or perhaps baking treats that fill the house with the sweetest smells. But for some, especially young children, the season isn't complete without...

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A Fresh Look at Millennial B2B Buyers

A Fresh Look at Millennial B2B Buyers

A Fresh Look at Millennial B2B Buyers Author: David Dodd  Source: Customer Think  The role of millennials in B2B buying decisions, and their distinctive attitudes and behaviors as business buyers have become major topics of interest for B2B marketing and sales professionals over the past five years. Since 2014, numerous research studies – including studies by the IBM Institute for Business Value, Google/Millward Brown Digital, Merit, and Heinz Marketing/SnapApp – have focused specifically on this subject. A few days ago, Demand Gen Report published the results of new research – conducted in partnership with The Mx Group – that provides a current take on the roles, perspectives, and preferences...

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How To Turn Customer Feedback Into a Marketing Strategy: 4 Tips

How To Turn Customer Feedback Into a Marketing Strategy: 4 Tips Author: Syed Balkhi  Source: Customer Think  When you receive customer feedback, how do you use it to improve your marketing strategies and grow your business? Too many marketers and business owners view feedback as a natural part of their brand and fail to pay attention to all the ways it can benefit them. Whether it’s praise or a complaint, customer feedback is essential to understanding your consumers, catering to their needs, achieving your marketing goals, and much more. Let’s look at four ways you can turn customer feedback into...

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