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European leisure park deploying VR experience

Shopper Experience: European leisure park deploying VR experience

Author: Maria Alejandra Lopez

Source: Retail Customer Experience

Spanish leisure operator, Aspro Parks, is deploying a virtual reality cinema pod in the Blue Planet Aquarium, located in Chesire, England. The VR experience is being providing by Immotion Group, a U.K.-based location-based VR provider, according to a press release. It is the first roll-out of Immotion VR installations.

Aspro Parks is one of the largest European operators of parks and centers, with 68 locations across 10 countries, including the U.K, Spain, France and Germany.

Its parks range from aquariums, such as Blue Planet, to zoological and marine parks, water parks and family attraction parks. The company is in talks for an installation at Bristol Aquarium, as well as other aquariums.

«I am very excited to be partnering with Aspro Parks for the Blue Planet Aquarium in Cheshire. They are an excellent brand and we feel that this will be a great starting place for a long and fruitful partnership. In many ways, Aspro is the perfect match for us in that they not only want the educational content for aquariums but also can take advantage of the pure entertainment offerings like our multiplayer experiences and our bespoke roller coaster experiences in their other leisure sites,» said Rod Findley, Immotion Group commercial director, in the release

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