Author: Marianne Wilson
Source: CSA The Business of Retail
Ikea is bringing its downsized, urban format to the United States.
The Swedish home furnishings giant will open its first U.S. city-center location on Monday, April 15, on the Upper East Side of Manhattan, close to Bloomingdale’s. Tagged the Ikea Planning Studio, the 17,350-sq.-ft. store will focus on small space/city-living solutions and provide personalized design and planning services. Customers will also be able browse many of the most popular products and lines at Ikea. Globally, Ikea plans to open 30 similar locations in city centers during the next three years.
“We conducted extensive research about city living, and we believe New Yorkers will see their needs reflected this new concept,” said Leontyne Green Sykes, COO, Ikea retail U.S. “We hope the Planning Studio will serve as a convenient destination for design expertise and stylish, multi-functional home furnishing solutions.”
The new Ikea format will offer personalized service, with in-store experts on hand to work with customers in designing spaces and planning projects. While walk-ins are welcome, the retailer is encouraging shoppers to schedule appointments at the store via a new online and mobile booking tool it is launching.
All purchases will be delivered (for a cost) to the customer’s home. Customers can also arrange for additional services such as furniture assembly and installation.
Ikea is following up the opening of its Manhattan outpost with a city-center store in Paris, scheduled to open in May.