Olivier Maugain nos habla sobre el ROI

Author: Oliver Maugain

Source: www.linkedin.com  

Olivier Maugain nos habla sobre el ROI

«Your ad spend is only a fraction of your investment. To figure out the true ROI of your marketing efforts, you need more than a vanity metric. Measuring campaign performance is an integral part of your marketing optimization. Choosing your campaign KPIs can have a huge impact on how you measure and conceive your failure or success. Though visibility and engagement metrics (impressions, CTR, click rate) will help you gauge your reach, return on investment metrics (CPC, cost per conversion, ROAS, ROMI) will help you objectively determine your campaign’s revenue contribution.»

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