Author: Marianne Wilson
Source CSA The Business of Retail
An online start-up brand founded by the former CEO of Gymboree is taking on brick-and-mortar.
Simon announced that Hope & Henry will open more than 15 stores at Simon centers throughout the United States by the end of third quarter 2019. The brand made its brick-and-mortar debut in 2018, in Simon’s turnkey retail space, The Edit@ Roosevelt Field at Roosevelt Field mall in Garden City, New York. The Edit is designed to showcase a curated selection of new and emerging brands on a rotating basis.
“We are excited to welcome Hope & Henry to our centers and give customers an opportunity to interact with a brand previously constrained by online distribution,” said Eric Sadi, Simon’s chief operating officer of leasing. “Hope & Henry saw dramatically higher productivity when they effectively supplemented their online distribution with their brick and mortar experiment at The Edit @ Roosevelt Field.”
Founded by Matthew McCauley, who served as CEO of Gymboree from 2006 to 2012, Hope & Henry launched online in 2017. It specializes in infants and kids clothing made of organically grown cotton, and has expanded into limited items for men and women. The company shares profits with the people who sew its goods.
“The Edit @ Roosevelt Field was instrumental in bringing Hope & Henry to an important new stage and we could not have opened this many stores, this quickly, without Simon,” said McCauley, who was inspired to act after seeing The True Cost, a documentary showing the impact that fast-fashion is having on the planet and the people who make the clothes.
Hope & Henry’s upcoming locations at Simon properties will include Roosevelt Field, Aventura Mall, The Galleria, Fashion Valley, Del Amo Fashion Center and Sawgrass Mills.