Author: Marianne Wilson
Source: CSA The Business of Retail
J.C. Penney Company had made a key appointment to help revitalize its brand.
The retailer named Shawn Gensch, as executive VP, chief customer officer, effective June 3, reporting directly to CEO Jill Soltau. He will be responsible for driving aggressive customer-centric strategies to grow traffic, engagement and customer retention in addition to revitalizing the company’s brand, leading marketing initiatives across all channels, shaping the company’s messaging and delivering an outstanding digital experience and increased customer loyalty.
Gensch joins Penney from Sprouts Farmers Market where he served as chief customer officer, overseeing the grocer’s brand and category marketing strategy, digital marketing, guest insights, customer relations, advertising, social media, private label brand strategy, and public relations.
Prior to Sprouts, Gensch co-founded and served as CEO of iAMroyalist, Inc., a consumer-driven loyalty platform that connects the business intelligence from industries such as hospitality, retail and service to a secure global currency wallet.
Gensch also spent 10 years at Target Corporation, joining in 2003 and serving in positions of increasing responsibility, including senior VP of marketing. In addition, Gensch served as the president of Target Bank.
“I am delighted to welcome Shawn to J.C. Penney,” said Penney CEO Soltau. “His appointment fills a vital component of our executive leadership team, and we are eager to leverage his cross-functional expertise to inspire an engaging and rewarding shopping experience for our customers. Shawn will be instrumental in developing a compelling brand identity that builds meaningful connections with new shoppers, and strengthens relationships with our most loyal customers.”