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Noticias relevantes — #chatbots

Can chatbots charm consumers?

#chatbots

Can chatbots charm consumers?

Author: Dan O'Shea Source: Retail Dive The retail sector continues to embrace messaging chatbots, but consumers may not be so enthusiastic about engaging with them just yet.Back in April 2016, Facebook announced support for chatbot services in Messenger, a move seen as a watershed moment for retailers and brands to use chatbot technology to supplement their customer service efforts, and perhaps even their direct sales efforts.A lot has happened in the three years since that announcement. Many companies, including Sephora, American Eagle, Louis Vuitton and others, have developed messaging chatbots. Use cases vary, as some retailers and brands employ them for...

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Why mobile marketing is harder than ever — and what you can do about it

#chatbots #ecommerce

Why mobile marketing is harder than ever — and what you can do about it

Author: Chantal Tode Source: Mobile Marketer From mobile apps to chatbots to digital assistants, brands face tough choices when deciding how best to engage smartphone users. rom slowing sales and exploding phones to the rapid advances of chatbots, digital assistants and virtual reality, it has been a tumultuous year for mobile. For marketers, the upshot is that reaching smartphone users has never been more complex. With mobile’s unique and personal use case as well as a fragmented landscape, connecting with users has always been a challenge. Early on, the consensus was that — beyond ads — an iPhone app was the best jumping...

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