Noticias relevantes — #Customer Experience

Autor: Omar Escamilla Fuente: Merca2.0 Solo en 14 por ciento de las empresas la experiencia del cliente se encuentra completamente arraigada en el tejido de estas compañías. Mejorar la experiencia del cliente puede levar a un aumento del 30 al 50 por ciento en KPIs como la posibilidad de renovar. Apostar por la experiencia del cliente en el segmento B2B es algo que aparentemente no muchas compañías hacen, según datos compartidos por la firma B2B International, solo el 31 por ciento de estas empresas se encuentra comprometida con un enfoque centrado en clientes en el que la experiencia de los mismos...

Author: Lauren Manning Source: Retail Dive 7-Eleven has opened a lab store in Dallas to test new platforms, concepts and products, according to the Dallas News. The store includes beer on tap, a coffee bar, an upscale product assortment and a Laredo Taco Company taqueria.  In addition to traditional convenience store snacks, customers will find fresh soups, cold-pressed juices, and ready-to-eat options including salads, sandwiches, fruit bowls, hard-boiled eggs, cured meats and cheeses. The Slurpee machine has gone organic, with non-GMO, all natural flavors and ingredients including celery and turmeric. Grocery offerings include Justin's nut butter, single-serve pouches of basmati rice, bulk bins of...

Author: Robert Williams Source: Mobile Marketer Burger King is offering mobile users in Brazil a free Whopper for virtually setting fire to the ads of its rivals, The Drum reported. The burger chain's app shows a "Burn That Ad" banner that mobile users can tap while pointing their smartphone camera at the print, coupon and billboard ads from competitors like McDonald's. As a video spot for the campaign shows, Burger King's app uses augmented reality (AR) to overlay digital images of a blazing inferno that burns away competitors' ads to reveal a mobile coupon for a free Whopper sandwich from the chain's nearest...

Fuente: Martechadvisor Looking to overhaul your customer experience strategy? Artificial Intelligence offers tremendous potential to manage customer interactions and significantly improve customer engagement. Let’s find out how!Customer Experience (CX) is a competitive differentiator and driving force for a business’ success. For marketers, it is important to explore powerful opportunities that can drive improved customer engagement and interactions.Artificial Intelligence (AI) is one such field that finds its applications in diverse industries. It has matured to use big data, machine learning algorithms, and can be unleashed to drive enhanced customer experiences. Do We Need AI in Customer Experience?Customer experience can be difficult...