Noticias relevantes — #marketing

Author: Daphne Howland Source: Retail Dive Target on Monday launched Everspring, a line of more than 70 household essentials items with "ingredients and components that are derived from plants or use other renewable materials, as well as post-consumer recycled paper." The brand includes laundry detergent, paper towels, hand and face wipes and multi-purpose cleaner among other items, according to a company press release. Everspring's packaging design includes clear icons "to provide a quick read for efficacy and product claims." Most items are priced about $3, with products like 100-oz laundry detergent sold for $12, according to the company's website. The brand, which...

Author: Cara Salpini Source: Retail Dive Reebok is jumping into the brand loyalty game with the launch of its first loyalty program, Unlocked, which touts "both experiential and product-based benefits," including from partner companies like Well+Good, Les Mills, ProBar, Ragnar, Tula and ISSA. Unlocked members can receive on-demand training from Les Mills, race entries through Ragnar and nutrition plans through ISSA, for example. The loyalty program is just one part of a larger digital strategy, according to a press release emailed to Retail Dive, which will also include a complete redesign of the Reebok website next month based on "consumer...

Autor: Alfonso Berthier Fuente: Revista Abasto En estos momentos todo mundo nos habla del famoso Big Data y parece ser el tema común de todos los mercadólogos en seminarios y libros especializados. Pero en la industria del alimentos y bebidas, ¿qué nos dice la data o para qué nos sirve? Es muy sencillo, es la acumulación de datos que podemos tener dentro de nuestro punto de venta o la información que podemos acumular de los consumidores y analizarlo para tomar las mejores decisiones. Ahora bien, la recolección de esta data tiene que ser consistente, tanto en los periodos que la...

Author: Daphne Howland Source: Retail Dive A mobile pop-up ad experiment has come and gone at Amazon but it's creating a stir nevertheless: The e-commerce giant recently experimented with mobile windows offering its private label products when customers looked at the product pages for certain, similar items, the Wall Street Journal reports. The Journal detailed how, if a shopper took to Amazon's app to find batteries, for example, a sponsored listing would appear for the Energizer brand. When the shopper clicked on the Energizer listing, a window detailing the e-retailer's AmazonBasics alternative would pop up and would have to be dismissed...

Fuente: Merca2.0 Autor:  Abrahami Jaramillo Los influencers pueden promocionar una gama casi infinita de productos y servicios. Lo que hay que plantearse es cómo van a recibir eso sus seguidores. Los influencers son un capital importante a la hora de establecer una estrategia par retail.  Los anunciantes piensan que el marketing con influencers es efectivo para expandir el reconocimiento de la marca, generar engagement. Uno de los grandes objetivos de las estrategias de marketing para mejorar la experiencia de compra es fidelizar a los clientes. Ya lo hemos compartido y es cierto… el influencer marketing continúa creciendo y los anunciantes recurren...