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Why Grocers Can Use a Marketing Measurement Facelift

#omnicanalidad #omnichannel shopping #online #shopper experience

Why Grocers Can Use a Marketing Measurement Facelift

Author: Lilly Wieber Source: Progressive Grocer To compete with Amazon, food retailers must provide a compelling online grocery experience Industry-wide changes are making growth in the grocery sector more difficult. From price wars and aggressive new competition to increasingly demanding omnichannel consumers, grocers have many new challenges to master. For many, this means adjusting the way they engage with consumers to ensure that they’re attracting new customers while making sure their best customers keep coming back for more. A CHANGING LANDSCAPE FOR GROCERS One of the biggest trends changing the landscape for grocers is the shift to digital. While the...

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