Noticias relevantes — #shopper experience
Estudios: Solteros: los que más gastan en aseo personal, comida preparada y mascotas
Autor: Pablo Segarra Fuente: 20minutos.es Los solteros, sobre todo los del rango joven, pero también los seniors, son lo de los que más dinero gastan en ocio y alimentación. Así se desprende de un informe de Nielsen, empresa internacional especializada en estudios de consumo, que cifra la distribución del gasto en un 16,4% del total en los hogares de un miembro, frente al 29,4% en los hogares de dos miembros, o el 23,3% en los hogares de tres miembros. Es decir, un soltero gasta más proporcionalmente que una pareja o una familia de tres miembros. En concreto, según este estudio,...
7-Eleven lab store offers organic fare, in-store taqueria
#Customer Experience #shopper experience
Author: Lauren Manning Source: Retail Dive 7-Eleven has opened a lab store in Dallas to test new platforms, concepts and products, according to the Dallas News. The store includes beer on tap, a coffee bar, an upscale product assortment and a Laredo Taco Company taqueria. In addition to traditional convenience store snacks, customers will find fresh soups, cold-pressed juices, and ready-to-eat options including salads, sandwiches, fruit bowls, hard-boiled eggs, cured meats and cheeses. The Slurpee machine has gone organic, with non-GMO, all natural flavors and ingredients including celery and turmeric. Grocery offerings include Justin's nut butter, single-serve pouches of basmati rice, bulk bins of...
Why Grocers Can Use a Marketing Measurement Facelift
#omnicanalidad #omnichannel shopping #online #shopper experience
Author: Lilly Wieber Source: Progressive Grocer To compete with Amazon, food retailers must provide a compelling online grocery experience Industry-wide changes are making growth in the grocery sector more difficult. From price wars and aggressive new competition to increasingly demanding omnichannel consumers, grocers have many new challenges to master. For many, this means adjusting the way they engage with consumers to ensure that they’re attracting new customers while making sure their best customers keep coming back for more. A CHANGING LANDSCAPE FOR GROCERS One of the biggest trends changing the landscape for grocers is the shift to digital. While the...