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Target pops-up in Manhattan

Author: Marianne Wilson

Source: CSA The Business of Retail

Target Corp. gave New Yorkers an early chance to shop its upcoming limited-edition design partnership with Vineyard Vines.

On Friday, May 10, the retailer opened a two-day pop-shop for the collection at the North Cove Marina at Brookfield Place, in downtown Manhattan. The line features more than 300 items across a wide range of categories, including apparel, home and outdoor goods, accessories, swim and even pets.

In addition to selling items from the summer-themed collection, the pop-up offered shoppers an array of summer-related activities, from mini sailing lessons to beachy photo-ops). The line officially launches in Target stores and online on May 18.

Target also recently released a look book for the collection.

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