Author: Marianne Wilson
Source: CSA The Business of Retail
Target Corp. gave New Yorkers an early chance to shop its upcoming limited-edition design partnership with Vineyard Vines.
On Friday, May 10, the retailer opened a two-day pop-shop for the collection at the North Cove Marina at Brookfield Place, in downtown Manhattan. The line features more than 300 items across a wide range of categories, including apparel, home and outdoor goods, accessories, swim and even pets.
In addition to selling items from the summer-themed collection, the pop-up offered shoppers an array of summer-related activities, from mini sailing lessons to beachy photo-ops). The line officially launches in Target stores and online on May 18.
Target also recently released a look book for the collection.