Cart 0

Noticias relevantes

Shopper Experience: principales tendencias tecnológicas que cambiarán la experiencia del cliente

Shopper Experience: principales tendencias tecnológicas que cambiarán la experiencia del cliente

Autor: Puru Govind Fuente: Forbes In my last article, I wrote about how expectations of the customer experience will fundamentally change in the coming years. Millennials and Generation Z expect brands to have sophisticated self-service offerings. As the CTO of a company that streamlines customer care operations, I’ve seen firsthand how fast access to products and services, combined with seamless processes without media disruptions and channel changes, is at the top of the list of priorities for customers. How can companies prepare to meet these requirements? It goes without saying that one of the keys to a modern customer experience lies in...

Read more →


CMA & SIMA Partner with Trend Hunter

CMA & SIMA Partner with Trend Hunter

Source: Category Management Association & SIMA March 5th 2019, Bloomington, MN For immediate release: Shopper Insights Management Association, the newly launched professional association supporting Shopper Insights professionals, along with Category Management Association, today announced a partnership with Trend Hunter, the world’s largest and most popular trend community. Based in Toronto, Trend Hunter leverages big data, human researchers and AI to identify consumer insights and deep dive opportunities for the world’s most innovative companies including Coca-Cola, Adidas, Victoria’s Secret, IBM, Cisco, Microsoft and NASA. SIMA and CMA are Professional Associations that exist to help members drive meaningful category and brand growth through a...

Read more →


Perú: Aldo crece y ronda la decena de puntos de venta

Perú: Aldo crece y ronda la decena de puntos de venta

Fuente: Modaes.com La compañía canadiense de calzado, que ya opera en varios países de latinoamerica y sube la persiana de un nuevo establecimiento en el centro comercial La Rambla.Aldo acelera en Perú. La compañía canadiense de calzado amplía su red de tiendas en el mercado peruano y sube la persiana de un nuevo establecimiento. El mismo se encuentra en el centro comercial La Rambla, en el distrito de San Borja.El nuevo establecimiento será el noveno de la compañía en el país peruano y tendrá una superficie de ochenta metros cuadrados. Aldo se ubicará en el primer piso del centro comercial...

Read more →


Welcome to 2019: 5 Retail Trends You Need to Know Now

Welcome to 2019: 5 Retail Trends You Need to Know Now

Fuente: JDA.com Author: JoAnn Martin More consumers are using social media to research their purchases. In fact, more men used Pinterest to look for products and details on holiday sales than women last year. Over Black Friday weekend social media screen time almost doubled for some age groups. Meanwhile manufacturers are using social media in new ways to connect with consumers directly. This year, direct-to-consumer (DTC) will continue to gain in traction as customers have been trained to demand quicker response times and replenishment of commodity items. From their social feeds to eCommerce, more customers are buying products right from the source. According to Retail Dive, last...

Read more →


Overcoming Obstacles to Private Label Success

Overcoming Obstacles to Private Label Success

Fuente: Progressive Grocer   As part of our Private Label Outlook coverage for the February 2019 issue of Progressive Grocer, we asked various experts to weigh in on how grocers could avoid the pitfalls to private-brand success with products that resonate with consumers. The responses are as follows: KAREN STRAUSS, PRINCIPAL, CADENT CONSULTING GROUP Performing as a true brand versus the historical “me too” private label requires more work. Staying attuned to consumer trends, designing attractive packaging, developing appealing brand names and delivering innovation are all more challenging than “copying” an already successful brand. Further, as private labels become true and relevant brands,...

Read more →