Private Label and National Brands Paving Growth Together
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Private Label Directory White Papers & Documents

IRi White Paper- Private Label and National Brands Paving Growth Together

National brand and private label marketers have long been locked in a dance, each vying for share of consumers’ $725 billion-plus CPG expenditures, and the battle is fierce, for even small share wins provide a significant boost to the bottom line. The recession served to intensify the dance, and private label led for a time. Today, the choreography is more nuanced, with national brands and private label each playing a role in an elaborate show, and the consumer is at center stage.