AFS Technologies WP – Predictions for CPG ManufacturersThe Retail Academy
- White Paper Ingles
A new research study conducted by Consumer Goods Technology reveals many of the trends, behaviors and attitudes guiding the Trade Promotion Management (TPM) space have remain unchanged. Although TPM practices are at a stalemate, strategies are being amplified and execution tactics need to be mastered to find long-term success in an industry now operating at a higher sophistication level. According to insights from the top thought leaders in the industry, here are the top 10 predictions reflecting noteworthy trends from 2013 that every CPG manufacturer should consider as plans are refined for 2014.