Catalina White Paper – Engaging the Selective Shopper
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- White Paper Ingles

Catalina White Paper – Engaging the Selective Shopper

Today’s grocery consumer is choosy. Out of all the UPCs available on store shelves, on average, shoppers buy just one out of every 143 items during an entire year of shopping. That’s 0.7 percent of available UPCs The selectivity of shoppers holds true across every department in the grocery store, as well as across income and age segmentations.