HanesBrands Case Study from Velocity Retail
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HanesBrands Case Study from Velocity Retail

The continued success of Hanesbrands depended upon delivering the right products to the right retailers in the right quantities at the right times. That was a lot to have to get right, especially with 100,000 SKUs, tens of thousands of stores, and a business intelligence system that aggregated partial, inconsistent retail data, and did so slowly. Hanesbrands solved this problem by adopting a Business Intelligence (BI) solution: a demand signal repository. The time to access reliable, actionable information was shortened from weeks to days.

ences alone can be vital to driving sales. But far beyond that, customer intelligence (CI) has the potential to reveal new demand, additional profit centers, and new tools and avenues for retail customer relationship management (CRM).