Capillary White Paper – Customer IntelligenceThe Retail Academy
- White Paper Ingles
Customer intelligence holds tremendous value for retailers, no matter your location or market. It helps you stay competitive, and understand exactly what your customers want and expect from you. Just knowing customers’preferences alone can be vital to driving sales. But far beyond that, customer intelligence (CI) has the potential to reveal new demand, additional profit centers, and new tools and avenues for retail customer relationship management (CRM).