NCH Coupon Facts
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NCH Coupon Facts

In NCH’s 49th annual review of U.S. coupon distribution and redemption trends, we find that the market experienced a slight uptick, as Consumer Packaged Goods (CPG) manufacturers distributed 315 billion coupons in 2013, 3.3% more than the year prior. In addition, consumers’ expectations for value and desire for coupons remained strong in 2013.