IRI times and Trends – Consumer Eating BehaviorsThe Retail Academy
- White Paper Ingles
The battle for share of stomach has reached a fever pitch, and associated new growth opportunities for CPG marketers are not limited to the confines of the retail store. It is time to rethink the competitive landscape, viewing ALL eating and drinking occasions as an opportunity to serve consumers and, at the same time, drive revenue growth. Serving today’s consumer will require providing solutions that cater to on-the-go eating behaviors. After all, one-in-five consumers eats on the run, grabbing something to eat or drink when the opportunity arises. These ―opportunist eaters,‖ 66 million strong, are the focus of this report.