The Influence of Mobile Apps on Wine PurchasesThe Retail Academy
- White Paper Ingles
The traditional strategies and tactics through which marketers reached target consumers, typically by broadcasting brand messages to the largest audience possible, are being replaced by interest-focused digital strategies due to the advent of contextual targeting and the mediums through which those messages can be delivered. As a result, marketing campaigns have become more efficient and cost effective, while also garnering the benefit of measurement along each point in the conversion funnel. Calculating ROI and cost per acquisition has not only become possible, but is now expected.