LoyaltyOne WO Customer Centric Merchandising
$3.00

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LoyaltyOne WO Customer Centric Merchandising

“The customer is always right” went the old retail slogan, but for many decades, what the customer wanted – or should want – was actually determined by merchandise buyers at corporate headquarters, not the shoppers themselves. Today’s consumers are much more informed and have higher expectations, requiring retailers to both better understand their needs and then determine what actions should be taken to satisfy those needs better than the competition.