Fun Mobility White Paper – The Road to RedemptionThe Retail Academy
- White Paper Ingles
Most don’t give a second thought about what happens when a cashier swipes and redeems a coupon for us at a store. But that simple swipe is enabled by a fantastically complex, mostly invisible and very sophisticated ecosystem powered by an array of technology and marketing companies. A coupon is actually a financial transaction between a merchant, consumer and advertiser, and requires meaningful, robust technology to make them work at scale.