Strategic Collaboration for Shopper SatisfactionCategory Management Association
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Category Management is alive and well, thriving and evolving!
Savvy practitioners today are driving profitable category growth and Shopper loyalty by strategically partnering and collaborating in this new and evolving “omni-channel” world that is changing every day.
Retailer and Vendor collaboration focused on the Shopper is the key to unlocking this growth leveraging each other’s vast resources and insights.
Big data is not enough. We need to work together in a very focused and collaborative manner in order to effectively analyze the data, and ultimately turn it into actionable insights that drive results.
Evolution away from old one size fits all templates/data dumps to a focus on concise hard hitting insights that are highly relevant and focused on highest value mutual Shopper cohorts.
Less focus on the “What” happened and rear view mirror, more on the “So What” and “Now What”? Shopper centric solutions.
Insights with no alignment or collaboration = no execution.