William Bishop – White Paper – Price TransparencyThe Retail Academy
- White Paper Ingles
Retailers could easily, and conveniently, dismiss price transparency as an overly exaggerated concern. After all, how many shoppers will actually compare prices for a can of green beans or jar of peanut butter between two retailers while standing in the aisle? While item-by-item comparisons in real-time are certainly unlikely, the fact remains that price transparency will have an appreciable impact on all retail operators. However, if managed properly, price transparency provides a hotbed of opportunities.