William Bishop – White Paper – Price Transparency
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William Bishop – White Paper – Price Transparency

Retailers could easily, and conveniently, dismiss price transparency as an overly exaggerated concern. After all, how many shoppers will actually compare prices for a can of green beans or jar of peanut butter between two retailers while standing in the aisle? While item-by-item comparisons in real-time are certainly unlikely, the fact remains that price transparency will have an appreciable impact on all retail operators. However, if managed properly, price transparency provides a hotbed of opportunities.