SKU Rationalization Best Practices from Ascendant ConsultingThe Retail Academy
White paper en ingles
This whitepaper outlines a best-practice approach to SKU rationalization. Note that we purposely present this as a best-practice approach rather than the best-practice approach because SKU rationalization and optimization is a complex undertaking. At best, the process uses backwards-looking data in an attempt to create the optimal forward-looking shopping environment.