The theory and practice of optimizing assortment and space
The theory and practice of optimizing assortment and space The theory and practice of optimizing assortment and space The theory and practice of optimizing assortment and space
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A través de este documento usted podrá conocer la importancia de las decisiones de surtido y los resultados que genera en la empresa..

Es un documento que todos aquellos que practican esta disciplina, ademas de Shopper Marketing, Shopper Insigths, Trade Marketing, Key Accoutn Managers, Directores de Mercadotecnia, Gerentes Comerciales, Directores de Compras deben conocer.